SVMF needed to look beyond the draw of headlining acts and create a visually compelling brand that encompassed the entire experience. Our agency took a staged approach to the development of the new brand. First, we developed a creative strategy, centered around the concept of “A Festival Beyond.” This was rolled out into a new creative platform with a low–poly landscape setting the stage for the entire campaign. From awareness and consideration, to event experience, our branded presence spanned social media, web, mobile app, OOH, merchandise and an extensive signage program.
My involvement on SVMF was centered around properly executing the tailored yet consistent look of the brand across a variety of media. This included being involved in the design and production of a multitude of collateral, encompassing everything from promotional packages, to posters, to items sold at the event such as shirts and water bottles, to event signage, to stage wraps, to online ads and social posts.