Forge is a fictional performance car parts brand that supplies carefully curated pre assembled upgrade kits, each tailored to a specific vehicle. These kits come with everything needed for a painless installation process, and are tested so extensively that they are considered to be bulletproof. The brand speaks to a niche market driven by customer loyalty and peer recommendation.
The identity embodies durability, as well as the rough aesthetic of the aftermarket performance car culture. Photography reinforces this theme with drained colours and cluttered environments, while capturing the obsessiveness that drives the pursuit of the target’s personal goals.
This project included creating the brand, along with business cards, stationery, giveaway promotional posters that feature the use of an augmented reality app, packaging, and the design of a website.