Quesnel

The City of Quesnel was looking to update their look and feel from a somewhat dated gold rush brand to something more timeless and forward thinking. They wanted to retain the adventurous spirit that built Quesnel, but with a more open and current approach. Our agency built the brand around the realization that the city is ‘nourished by nature, and fuelled by courage.’ Quesnel was originally founded on the spoils of British Columbia’s gold rush, but the abundant natural resources continue to sustain their robust economy. This, coupled with the courageous, hardworking mindset of their residents shaped the contemporary yet natural approach we took with the rebrand.

My involvement in the Quesnel rebrand included creating the initial visual direction the brand would be based upon; a modern, progressive feel coupled with natural, organic colours and textures. I was involved with the design and production of many pieces of collateral as well, including brochure templates, promotional banners, and print advertisements.